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Taco Bell - Milwaukee Co-Op

Outdoor product mix helps Taco Bell outperform.

Company: Taco Bell - Milwaukee Co-Op
Product: Restaurant
Format: Digital Billboards

“The execution of the DMA-wide Outdoor program has piqued the interest in the medium among Milwaukee Taco Bell franchisees to use Outdoor for their own local store marketing efforts. The program has now been rolled out to other DMAs.” David Flockencier, Media Director, ESW (on behalf of Taco Bell)

The Challenge

The Milwaukee Taco Bell Co-op needed to accomplish three key objectives with their advertising campaign: Keep Taco Bell top of mind to drive transactions, Promote New and Limited-Time offers, and support/defend/grow critical dining dayparts.

The Solution

Taco Bell utilized the digital network in Milwaukee along with targeted posters to provide coverage of all Taco Bell restaurant trading areas in the DMA for 12 consecutive promotional periods. They also utilized special digital creative on specific locations near Miller Park for game day promotions.

The Results

Milwaukee Taco Bell top-line sales and sales mix of promoted products consistently outperform the system. While many factors are responsible for this performance, Taco Bell personnel and franchisees are in agreement that the Outdoor campaign has been critical in achieving these results.