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The Mirage Resort and Casino

Measured a significant and positive impact on campaign R.O.I.

Company: The Mirage Resort and Casino
Product: Hospitality & Tourism
Format: Digital Billboards

“We are extremely pleased with the occupancy results. We look forward to forging a strong working relationship and building our partnership.” “The Mirage received tremendous value during this campaign with Clear Channel Outdoor. We measured a significant and positive impact on campaign R.O.I.“ Traci Preus :: Vice President of Advertising The Mirage Hotel & Casino
Michael Tozzi :: Advertising Manager The Mirage Hotel & Casino

The Challenge

The Mirage had a strategic objective to increase showroom occupancy and revenues; they enlisted Clear Channel Outdoor’s Digital Outdoor Network to do the job.

The Solution

A four week campaign that included Clear Channel digital displays to increase the reach and frequency of their media mix. The Mirage utilized the flexibility of digital to build excitement and buzz in anticipation of their shows. Running a full spot on the Jackpot 7-board network in the Tourist Digital Network allowed Mirage to reach Las Vegas visitors with their messaging.

The Results

The Mirage reported positive results relating to the overall success from these performances with an occupancy of over 80% for each show. “a significant and positive impact on campaign ROI.”