Clear Channel Outdoor logo

Waterville Valley Resort

Displaying moment's notice updates fits business strategy.

Company: Waterville Valley Resort
Product: Ski Resort
Format: Digital Billboards

This billboard is perfect for any business that needs to stay “up to the second” with potential customers. In a digital age, where content is king, mediums like this are the future. We are receiving good comments from our skiers and snowboarders who have seen the board while driving on I-93. Having the ability to update the messages is key to our operations. We are planning on including some additional marketing funds for your boards for next winter.” Director of Marketing, Bobby Foster

The Challenge

To create and sustain brand awareness; deliver time-sensitive messaging for current deals, discounts, offers, and weather conditions.

Opened in 1966, Waterville Valley Resort is a ski resort located in the town of Waterville Valley, in the White Mountain National Forest of New Hampshire. Built on Mount Tecumseh, the ski trails extend to a high point of 3,840 feet above sea level. In addition, the resort offers Nordic skiing, golf, nationally-ranked tennis courts, a skateboard park, a year-round ice arena, hiking, biking, water sports, boating, and various culture activities.

The Solution

In January 2012, Waterville Valley Resort executed a 4-week Digital campaign on the Stoneham, MA Southfacing digital board (011536), which reads to drivers heading north on I-93 toward New Hampshire. This allowed them to promote multiple messages through daily creative changes to potential customers.

The Results

“The ability to update the digital billboard at a moment’s notice was imperative to our business strategy. The Clear Channel Outdoor staff has been right on the ball, updating the board with our revised artwork on weekdays, weekends and holidays. We were able to take a photo on the mountain at 10am, revise our artwork, and have it posted on the board by noon!"
-- Director of Marketing, Bobby Foster