Digital Roadside
CCO's Digital Roadside puts your brand in front of drivers and pedestrians at scale, with the ability to update creative instantly and pull in live contextual signals like time, temperature, and live scores to make every impression feel relevant, not just visible.
Built for reach. Built for flexibilty.
Digital Roadside covers expressways and major roadways as well as neighborhood streets, business districts, and retail corridors. With no media production costs, you can launch campaigns and change messages quickly with the added benefit of our dynamic capabilities.
Your creative, always current
CCO RADAR and measurement
CCO's proprietary RADAR suite uses aggregated and/or anonymous mobile location data to plan, optimize, and measure your Digital Roadside campaigns with precision. With 3,000+ audience segment profiles, you can target your intended audience based on deep insights into their real-world behaviors and daily habits, then tie your campaign directly to measurable outcomes like store visits and conversions.
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Contact Us
Interested in Digital Roadside?
Our local teams of sales representatives, marketers, and creatives are ready to help with market research, competitive analysis, design, ideation, and campaign planning. Just complete the form to contact us.
Some RADAR solutions may not be available in all CCO markets.
Clear Channel Outdoor RADAR®, RADARView®, RADARProof®, RADARConnect®, and RADARSync®, are registered trademarks of Clear Channel IP, LLC.