Political BillboardAdvertising
Reserve your brand’s spot in the advertising market this fall
As much as 25-50% of fall TV advertising will go to political campaigns and election candidates in key advertising markets, making it more challenging for brands and advertisers to use this medium during election season. As a way to sustain visibility in the increasing competitive advertising market, CCO offers advertisers bold and diverse billboard advertising inventory options to reach their audiences without sacrificing exposure. Contact our expert sales teams today and reserve your slot for an innovative and visually engaging billboard advertising campaign during this fall's election season.
Source: 2013-2023 Scarborough USA Plus
Billboard political ads influence likely voters
68% of likely voters have seen OOH political advertising
56% of likely voters who have seen OOH political ads in the past year trust them to be truthful and accurate
49% of likely voters who have seen OOH political ads in the past year say they are personally influential, while 20% rate them very influential
Reach voters throughout election season with CCO’s billboard coverage
Each month, our billboard advertising inventory reaches over 122MM people on U.S. roadways. This national roadside coverage spans 14 states (28 DMAs), including Washington D.C. as well as six key battleground states (Arizona, Georgia, Nevada, Pennsylvania, Florida, and Texas) for this year's election. With a network of 70K+ billboard displays, our coverage can bring your campaign message straight to voters up to the moment they vote at the ballot box on Election Day.
Source: Geopath OOH Ratings (P0+), August 2022; Coverage as of May 2023
Make an impact this election season with political billboard advertising
OOH connects political campaigns and advertisers with hard-to-reach target demographics. In fact, OOH over indexes with key voting blocs of likely voters such as Gen Z (110), Hispanic Americans (110), and Black Americans (106). With OOH’s big, bold messaging and high visibility, 25% of likely voters say political OOH ads increase their awareness on issues, while 26% reminds them of the need and value of voting.
Source: OAAA, Morning Consult, 2024
Political billboard advertising in action
Target voters with CCO RADAR and measurement
Make measurement a key part of your OOH political advertising plan this election season. Our proprietary CCO RADAR suite of solutions uses aggregated and/or anonymous mobile location data to help you plan, optimize, and measure your outdoor advertising campaigns. With nearly 4,500 audience profiles and insights into their daily habits, we help advertisers connect with voters at the right time and the right place. RADAR unlocks the true potential of billboard advertising, driving measurable campaign performance with actionable results.
Meet voters at street level
Districts
Allocate market coverage in and around key U.S. House of Representatives districts
Communities
Meet specific types of voters in their community (suburbs, urban, urban core)
Key POIs
Reach voters near churches, schools, campaign headquarters, polling locations, and more
Own the moment with DOOH
Make your mark with Democrats at the 2024 DNC in Chicago
Taking place between August 19 and 22, 2024 at the United Center and McCormick Place in Chicago, the Democratic National Convention (DNC) is set to host 50K+ attendees, 5-7K Democratic delegates and alternates, and to bring in an economic impact of $20M. Reach voters and consumers alike with high-impact opportunities to capture travelers at every point along their journey to and from the DNC. With exclusive airport advertising opportunities at O’Hare International Airport and Midway International Airport, unskippable Bulletins, Wallscapes, and Posters throughout Chicago, and access to suburban travelers commuting in and out of 500 West Madison, CCO can help you maximize your exposure to a quality audience of decision makers.
Source: Chicago Sun Times, 2023; CBS News, 2023
Reach Republican voters and consumers at the 2024 RNC in Milwaukee
An estimated 10K+ attendees are set to arrive in Milwaukee for the 2024 Republican National Convention at the Fiserv Forum on July 15-18, 2024. With CCO’s extensive Milwaukee coverage, advertisers can reach Republican delegates, their families, and other guests traveling from airports, by commuter rails at Intermodal Station (Amtrak), by vehicle, as well as those who live in the Milwaukee area. Make an impact with innovative creative to reach your target voters and audience with Printed and Digital Bulletins, Premiere Panels, and Transit Shelters, which can reach travelers at every point along their journey to and from the RNC.
Source: Spectrum News 1
Frequently Asked Questions
Why OOH advertising for election season?
Billboard ads offer political campaigns ways to push their messaging in big, bold, and engaging ways. This large-scale, unskippable media speaks directly to target voters in areas coveted by political campaigns. In fact, CCO offers roadside coverage in 14 states (28 DMAs), including Washington D.C. as well as six key battleground states (Arizona, Georgia, Nevada, Pennsylvania, Florida, and Texas).
Not only does CCO offer billboard advertising coverage nationwide, but we also afford advertisers and political campaigns the opportunity to rise above the noise this election season. As much as 25-50% of fall TV advertising will go to political campaigns and candidates in key advertising markets, which will pose a challenge for brands. CCO offers an alternative to TV that reaches audiences at scale. Contact us today to reserve your slot in the advertising landscape this fall.
Source: 2013-2023 Scarborough USA Plus
How much does a billboard ad cost during election season?
During election season and beyond, billboard advertising campaign costs can fluctuate depending on location, billboard size, type of display (printed or digital billboards), and availability. We develop customized billboard advertising solutions, specifically tailored to your campaign goals that can boost ROAS between 5% and 27% in key categories.
To learn more about campaign pricing, we invite you to get in touch with us. We’ll be happy to walk through the ins and outs of OOH buying options with you and your teams.
Source: OAAA Benchmarketing Media Effectiveness Analysis, 2023
How long does it take for billboard ads to be installed for an election?
When you need to launch your OOH campaign quickly, we’re here to help. At CCO, we aim to launch your digital billboard campaign in two business days*. When fully approved creative is provided to our operations team on a Thursday, we have the ability to take your brand message live on our digital billboards the following Monday.
Printed billboards take a bit longer to install. Our expert installers and operations team build displays that meet the most rigid engineering requirements, including maintenance in a safe, unobtrusive manner, at or above industry standards to meet strict campaign deadlines.
Additionally, CCO provides reporting within days of the completion of the initial posting or any creative changes. To learn more about our reporting process, click over to Campaign Reporting. Otherwise, contact us to learn more about our installation process.
*Applies to digital OOH inventory. Subject to approved creative delivered by 4pm on a weekday. Exceptions apply. Consult with your CCO Account Executive for details.
How do I rent a billboard for an election or political campaign?
You can rent a billboard for a political campaign or brand message simply by contacting us. Our expert sales teams will get in touch with you quickly to discuss your OOH needs and campaign goals. During our discussion, we’ll find the best inventory for your brand and target voter, and also bring in our Creative Services to assist with any and all campaign creative questions. Ready to start your billboard advertising campaign with CCO this election season? Fill out our form and we’ll be in touch with you!
How can I make my billboard ad design stand out this election season?
At CCO, our creative team stands by eight core best practices that can make your OOH advertising visually stunning and deliver a stronger message for political billboards and beyond. Check out our Creative Solutions page to learn more.
CCO also offers a wide array of both print and digital capabilities that can help you make an impact with your OOH campaign this election season. These range from 2D Extensions, 3D Props, and Augmented Reality to Conditional Triggers, Social Amplification, and Day Parting. Interested in learning more from our expert creative team? Contact us and we’ll be in touch quickly.
Navigating the political storm with CCO
Recently CCO's Executive Vice President and Chief Revenue Officer Bob McCuin wrote for The Drum explaining that the escalating 2024 presidential race is marking a surge in political advertising expenditure. This sharp rise could prompt brand marketers and political strategists to pivot towards out of home (OOH) media. Contact us today to learn more about how your brand and political campaign can plan ahead and pivot to billboard advertising for targeted and impactful ad campaigns.
Ready to reach your target voter with OOH?
Our local teams of sales representatives, marketers, and creatives are ready to help you this election season with market research, competitive analysis, design, ideation, and campaign planning. Just complete the form to contact us.