
At CCO, Nolan drives research and measurement strategies to enhance the company’s advertising solutions and fuel growth across its business lines. With nearly a decade of experience as an OOH media researcher, Nolan turns data into actionable insights that help brands achieve their business goals through smarter campaign planning, buying and attribution. Nolan is also an active voice in the broader media research community, sharing his expertise with industry organizations, including the Geopath Insights Committee, the Out of Home Advertising Association of America (OAAA) and the Media Ratings Council (MRC).
AI-powered search is reducing organic visibility and reshaping how consumers find information. Out-of-Home (OOH) advertising helps brands build awareness, drive digital engagement and stay visible in an algorithm-driven world.