Justin Timberlake, Target and Clear Channel create music history.
Music & Entertainment
Radio stations Websites (including iHeartRadio.com) & Social Media Digital Billboards
CCM+E Outdoor staged a takeover of hundreds of digital billboards in major markets across the country featuring a countdown clock to the album release party, resulting in 65MM impressions.
Leverage Target’s groundbreaking relationship with Justin Timberlake
Generate excitement among existing and new Target consumers for the CD and your brand
Reinforce Target as a pop-culture brand
Drive CD sales of the Exclusive Deluxe version of The 20/20 Experience
History-making Target program: harness the power of all Clear Channel Media + Entertainment assets to massive success.
With the strategy of targeting music-loving pop culture enthusiasts, we turned on the megaphone across nearly 800 stations and websites across all formats, on iHeartRadio and Clear Channel Outdoor to reach more than 100 million people with a Target-focused message.
Clear Channel Media and Entertainment created an integrated multi-platform campaign that:
Utilized our unmatched reach
Leveraged our music industry credibility
Capitalized on our programming expertise
Created a brand halo for Target that moved millions of fans into action
The custom Target campaign included:
First-ever sponsored network “roadblock” for an Album Premiere
Dedicated Justin Timberlake Custom Digital Station on iHeartRadio
Digital Out Of Home Countdown Clock to the Target and iHeartRadio Album Release Party
Target Sponsored National Fly-away Sweepstakes Overlay
Justin Timberlake Album Release Party featuring a live audio and web broadcast
Special CW Network Airing of the Target Presents iHeartRadio Album Release Party
Justin Timberlake Takeover Hour on 175 Stations in 164 Markets
Justin Timberlake Straight from the Studio Integration
Clear Channel Media + Entertainment multi-platform Target program delivers on its promise…
Sold 968,000 copies in its first week
One of Target’s top three best-selling albums in the last decade
Debuts at #1 on the Billboard 200
Internationally, the album hit #1 on iTunes in 89 countries
Broke several iTunes records as fastest selling album ever
Biggest first week sales for male artist in over five years