Wade Rifkin

Executive Vice President/GM, Programmatic, Clear Channel Outdoor Americas

Wade is executive vice president/GM of programmatic for Clear Channel Outdoor Americas (CCOA). He is responsible for developing new ways to make CCOA’s media inventory available for programmatic buying and establishing partnerships within the ad tech space to facilitate programmatic transaction. 

Wade joined CCOA from ShareThis, where he was responsible for identifying new opportunities to bring the ShareThis data set to market through business development across the programmatic landscape. Before ShareThis, he was vice president of programmatic at DigitasLBi where he established their programmatic practice across the U.S. He was also vice president and group media director for Digitas, where he led two digital media teams and directed various American Express-branded initiatives.

Previously in his career, Wade held positions at Wieden + Kennedy and Zenith Media.