Political BillboardAdvertising
Reserve your brand’s spot in the advertising market this fall
As much as 25-50% of fall TV advertising will go to political campaigns and election candidates in key advertising markets, making it more challenging for brands and advertisers to use this medium during election season. As a way to sustain visibility in the increasing competitive advertising market, CCO offers advertisers bold and diverse billboard advertising inventory options to reach their audiences without sacrificing exposure. Contact our expert sales teams today and reserve your slot for an innovative and visually engaging billboard advertising campaign this fall.
Source: 2013-2023 Scarborough USA Plus
OOH political ads influence likely voters
68% of likely voters have seen OOH political advertising
56% of likely voters who have seen OOH political ads in the past year trust them to be truthful and accurate
49% of likely voters who have seen OOH political ads in the past year say they are personally influential, while 20% rate them very influential
Reach voters this election with CCO’s billboard coverage
Each month, our billboard advertising inventory reaches over 122MM people on U.S. roadways. This national roadside coverage spans 14 states (28 DMAs), including Washington D.C. as well as six key battleground states (Arizona, Georgia, Nevada, Pennsylvania, Florida, and Texas) for this year's election. With a network of 70K+ billboard displays, our coverage can bring your campaign message straight to voters up to the moment they vote at the ballot box.
Source: Geopath OOH Ratings (P0+), August 2022; Coverage as of May 2023
Make an impact this election season with political billboard advertising
OOH connects political campaigns and advertisers with hard-to-reach target demographics. In fact, OOH over indexes with key voting blocs of likely voters such as Gen Z (110), Hispanic Americans (110), and Black Americans (106). With OOH’s big, bold messaging and high visibility, 25% of likely voters say political OOH ads increase their awareness on issues, while 26% reminds them of the need and value of voting.
Source: OAAA, Morning Consult, 2024
Political billboard advertising in action
Target voters with CCO RADAR and measurement
Make measurement a key part of your OOH political advertising plan this election season. Our proprietary CCO RADAR suite of solutions uses aggregated and/or anonymous mobile location data to help you plan, optimize, and measure your outdoor advertising campaigns. With nearly 4,500 audience profiles and insights into their daily habits, we help advertisers connect with voters at the right time and the right place. RADAR unlocks the true potential of billboard advertising, driving measurable campaign performance with actionable results.
Meet voters at street level
Districts
Allocate market coverage in and around key U.S. House of Representatives districts
Communities
Meet specific types of voters in their community (suburbs, urban, urban core)
Key POIs
Reach voters near churches, schools, campaign headquarters, polling locations, and more
Own the moment with DOOH
Make your mark at the 2024 DNC in Chicago
Taking place between August 19 and 22, 2024 at the United Center and McCormick Place in Chicago, the Democratic National Convention (DNC) is set to host 50K+ attendees, 5-7K Democratic delegates and alternates, and to bring in an economic impact of $20M. Reach voters and consumers alike with high-impact opportunities to capture travelers at every point along their journey to and from the DNC. With exclusive airport advertising opportunities at O’Hare International Airport and Midway International Airport, unskippable Bulletins, Wallscapes, and Posters throughout Chicago, and access to suburban travelers commuting in and out of 500 West Madison, CCO can help you maximize your exposure to a quality audience of decision makers.
Source: Chicago Sun Times, 2023; CBS News, 2023
Reach voters and consumers at the 2024 RNC in Milwaukee
An estimated 10K+ attendees are set to arrive in Milwaukee for the 2024 Republican National Convention at the Fiserv Forum on July 15-18, 2024. With CCO’s extensive Milwaukee coverage, advertisers can reach Republican delegates, their families, and other guests traveling from airports, by commuter rails at Intermodal Station (Amtrak), by vehicle, as well as those who live in the Milwaukee area. Make an impact with innovative creative to reach your target voters and audience with Printed and Digital Bulletins, Premiere Panels, and Transit Shelters, which can reach travelers at every point along their journey to and from the RNC.
Source: Spectrum News 1
Frequently Asked Questions
How much does a political billboard campaign cost for election season?
Outdoor advertising campaign costs can fluctuate depending on location, billboard size, type of display (printed or digital billboards), and availability. We develop customized OOH solutions, specifically tailored to your campaign goals that can boost ROAS between 5% and 27% in key categories.
To learn more about campaign pricing and how it relates to political campaigns and elections, we invite you to get in touch with us. We’ll be happy to walk through the ins and outs of OOH buying options with you and your teams.
Source: OAAA Benchmarketing Media Effectiveness Analysis, 2023
Why should I choose OOH for political campaigns?
OOH connects political campaigns and advertisers with hard-to-reach target voting demographics, while our network of billboard advertising inventory reaches over 122MM people on U.S. roadways every month. This national roadside coverage spans 14 states (28 DMAs), including Washington D.C. as well as six key battleground states (Arizona, Georgia, Nevada, Pennsylvania, Florida, and Texas). Paired with OOH’s eye-catching big, bold ad messaging that engages and inspires voters, CCO can help you reach your brand or political message to audiences near key election regions and voting neighborhoods this election season. Contact us to learn more!
Source: Geopath OOH Ratings (P0+), August 2022; Coverage as of May 2023
How do I rent a billboard for election season?
You can rent a billboard with CCO or start an advertising campaign simply by contacting us. Our expert sales teams will get in touch with you quickly to discuss your OOH needs and campaign goals for this election season. During our discussion, we’ll find the best inventory for both your brand and audience, and also bring in our Creative Services to assist with any and all campaign creative questions. Ready to start your OOH advertising campaign with CCO? Fill out our form and we’ll be in touch with you!
How can I make my election ad stand out?
At CCO, our creative team stands by eight core best practices that can make your OOH advertising visually stunning and deliver a stronger message. Check out our Creative Solutions page to learn more.
CCO also offers advertisers and political campaigns a wide array of both print and digital capabilities that can help you make an impact with your OOH campaign. These range from 2D Extensions, 3D Props, and Augmented Reality to Conditional Triggers, Social Amplification, and Day Parting. Interested in learning more from our expert creative team? Contact us and we’ll be in touch quickly.
Ready to reach your target voter with OOH?
Our local teams of sales representatives, marketers, and creatives are ready to help you this election season with market research, competitive analysis, design, ideation, and campaign planning. Just complete the form to contact us.