OOH Advertising Returns Measurable Outcomes for Financial Services
Billboards can drive results during the 2025 tax season by helping financial brands boost awareness, traffic and trust.
Tax season is prime time for financial services
The 2025 tax season runs from January 27 through April 15, and millions of Americans will be searching for trusted help with filing, financial advice and refund options. Out-of-home (OOH) advertising offers financial brands a high-impact media channel to connect with these motivated consumers exactly when they’re ready to act.
Whether you are promoting tax preparation, refund loans, checking accounts or financial planning services, timely OOH campaigns can boost visibility, drive action, and influence decision-making in local, regional and national markets.
Consumers notice OOH and respond with action
OOH advertising commands attention in a clutter-free environment. According to a recent OAAA Morning Consult study, 88 percent of heavy commuters noticed a billboard in the past 30 days, and 78 percent took an action after recently seeing an OOH ad. That makes OOH one of the most effective ways to stay top of mind and drive engagement during tax season.
Clear Channel Outdoor’s (CCO) proprietary RADAR solutions help brands reach interested audiences through data-informed placements in a privacy conscious way. Advertising campaigns can be geo-targeted near tax prep offices, post offices, banks or big box retailers to capture attention along the path to purchase.
Reach the right tax-time audiences
With CCO’s audience planning solution, RADARView, you can hone in on key demographics such as:
- Financial services intenders
- Consumers with specific income ranges
- Occupation and education-level targeting
- Visitors to tax offices and financial institutions
Use creative design to capture attention and inspire action
OOH is a visual medium and a smart creative strategy can make your campaign stand out. Some effective creative approaches include:
- Countdown clocks to tax deadlines
- Special promotions for early filers
- Clear calls to action like “Switch and Save” or “Get Your Refund Fast”
- QR codes for mobile follow-through
- Directional messaging near service locations
Fifty seven percent of U.S. adults are more likely to notice OOH ads aligned with their needs, and tax season is a perfect time to demonstrate that relevance.
As competition in the financial space increases, visibility and trust become key. OOH provides both at scale. Get in touch to start planning your tax season campaign.
Source: OAAA, Morning Consult, 2023
Ed Carfagnini
Senior Vice President of National Sales
Ed Carfagnini is senior vice president of national sales at Clear Channel Outdoor (CCO), where he leads a team of national account executives. With nearly three decades of media experience, he has inspired sales teams and driven year-over-year revenue growth, drawing on broad expertise in planning, advertising and campaign management. Carfagnini began his career with CCO in 1994 and has since built strong relationships with some of Chicago’s most successful business leaders. He earned a bachelor’s degree from Drake University.
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