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Junior Posters

A junior poster campaign is used by McDonald's to promote their $1 value menu to a hispanic audience.

Junior Posters get your message in close to where the purchasing takes place.

Features
  • Penetrates neighborhoods offering niche demographic and socioeconomic targeting.
  • Highly effective for short term campaigns that require rapid consumer attention including product and service introductions or call to action messages.
  • Stimulates sales near point-of-purchase locations.
  • Typically positioned close to line of sight for heightened visibility amongst pedestrians as well as motorists.
Distribution
  • Concentrated in densely populated areas of a market for effective, localized targeting.
  • Typically located in commercial or urban areas on high traffic surface streets.
Approximate Size *
  • 5’ h x 11’ w
Contract Terms
  • Purchased in 4-week periods.
  • Purchased individually or by rating point level.
Product Examples

Products, formats and avails may vary by market. Contact your sales representative for additional information.

* These sizes are approximate and not intended for production. Contact sales representative for details.

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