Connect with football fans beyond the stadium
Football fans are on the move
CCO's billboards can reach football fans at every stop along their fan journey. From the roads they travel to get to the game, the neighborhoods where they live and gather to the airports they pass through, CCO's audience planning solutions place your brand in front of the right audiences, at the right moment.
Reach the right fans where they are
CCO's audience planning, powered by RADAR, identifies the inventory that over-indexes for football fan audiences, so your campaign reaches the people most likely to act on it. By examining fan behavior across key roadways and neighborhoods, we build OOH plans around verified audience segments, including football enthusiasts, Fantasy Football participants, TV viewers, and fans who have recently purchased licensed merchandise. The result is precision planning that makes every media dollar work harder.
Own the roads that lead to game day
Knowing where fans are is only half the equation. CCO's billboards are strategically positioned along the routes they actually travel: the corridors from home team neighborhoods to the stadium, the paths from airports to where visiting fans stay. CCO puts your brand on the roads fans see before, during, and after game day.
Turn your campaign into a live DOOH experience
Own the moments that matter and make them shareable
The biggest football moments drive the highest fan attention. CCO Digital Roadblocks deliver 100% share of voice on every CCO digital roadside display in a market, simultaneously. One brand, impossible to miss at exactly the right time. And when OOH creative is bold enough to stop fans in their tracks, paid media becomes earned media. CCO's experiential takeovers, interactive DOOH, and immersive tech formats create moments fans want to capture and post, extending your reach far beyond the physical placement.
Measure your campaign’s impact with RADAR
RADAR tracks your football campaign's performance against real outcomes, including lift in website visits, store visits, brand impact, and more. Explore our library of case studies to see how brands have measured the impact of OOH with CCO.
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Ready to win this football season?
Our teams of sales representatives, marketers, and creatives are ready to build your campaign, from audience planning and market strategy to Roadblock execution. Contact us today.
Creative executions are subject to applicable rights, licensing and other restrictions. Availability of certain executions may vary depending on advertiser rights and applicable third-party approvals.
Some RADAR solutions may not be available in all CCO markets.
Clear Channel Outdoor RADAR®, RADARView®, RADARProof®, RADARConnect®, and RADARSync®, are registered trademarks of Clear Channel IP, LLC.